The assignment was an invitation to a speakeasy after party.
The location was secret. Guests needed the details. And, naturally, they needed the password.
A traditional details card could have handled all of that.
My completely reasonable response: hide it inside a matchbook.
The Last Call
At first glance, The Last Call looks like the kind of matchbook you might pick up from the bar at the end of the night.
Cream paper. Deep green ink. A little gold. A cocktail on the cover. Even the obligatory CLOSE COVER BEFORE STRIKING along the bottom.
But open it up and the matchbook becomes the invitation.
Inside is a handwritten note from the couple, directions for where to head after the reception—and one very important piece of information:
CODE WORD: ZELDA.
Because if you're sending your wedding guests to a secret after-hours speakeasy, simply giving them an address seems like a missed opportunity.
The party ends. The paper doesn't.
That's the idea behind Paper Worlds.
The pieces guests encounter throughout a wedding weekend can do more than coordinate with an invitation suite. They can become little artifacts from the world of the party itself.
A loyalty card can start a wedding weekend.
A coaster can take guests from cocktails to coffee.
A key card can be an RSVP.
And a matchbook can keep the after party lit.
Because the best paper doesn't just announce the party.
It belongs to it.
Paper Worlds / 03 — The Last Call Matchbook
By Castleberry Hill Studio
